Employer Branding and Personal Marketing Associate

Responsible for conceptualisation and execution of Employer Branding events & campaigns ("Backstage @ Bosch") for the Indian market in line with the Global strategy
Collaborated with corporate communication, brand marketing & internal communication teams and implemented a variety of digitally focused strategies, programs & campaigns that drastically increased brand awareness, preference and applicant conversion rates within critical talent segments
Liaised with All India Management Association for employee participation in the National Competition for Young Managers.
Conducted Data Analysis and Insights (post-program reporting, current competitor trends/initiatives etc.)
Launched and scaled RBIN entity-wide programs across Top B-Schools of India with 150+ students from IIMs, IITs, XLRI and IMT
Spearheaded organization-wide projects (80 by 20: a gender diversity initiative) and hosted fireside chats with business leaders and managers across entities as part of internal branding initiatives
Owned & drove a consistent employer brand narrative across all channels & platforms including social media, digital platforms, and industry thought leadership events