Pilgrim

Pilgrim collects beauty secrets across the world from every
culture and shares it with us through their products.

Insights: Audience is very niche, luxury product, personalization is the way to go ahead

Problem Statement:
● How would you personalize the website and app experience of Pilgrim?
● How would you incorporate a personalization quiz on the website as part of your personalization strategy?

Expected outcome
● Elements of the website you would personalize
● Audience segmentation strategy for website personalization.
● Content strategy for each personalized website experience.
● Potential impact resulting from said personalization.